Piyush brings food on the table, whereas Vikram brings health on the table. When we both contemplated on a possible F&B startup we roamed around streets and even cities across India.

Recognizing the dearth of organized juice brands, the brand set out to fill the gap with its fresh, cold-pressed juices & other healthier alternatives. We observed that there's a big need gap when it comes to an organized fresh juice players! Such a basic need with a big big opportunity. Like people are aware that fresh juices are really good for health, no need to create awareness yet the lack of availability was a big pain point. Hence we decided to start a fresh fruit juice bar chain and which later expanded on healthier alternatives likes salads and other options.

We launched it in May 2014 with a small shop in shop outlet amidst the most intellectual area of Kolkata, near Kolkata High court. People really discouraged us at the beginning saying who will buy a glass of juice ranging between Rs. 50 - Rs. 100 odd when there are roadside juice walls selling for Rs. 20-30 per glass. But this further motivated us to kick start this venture and give a heathy hygienic and plentiful variety of options to the people to have a fresh glass of juice.

On a lighter note, selling juices & salads in the city of chaiwalas! Back in 2014, everyone told us, Kolkata and juices - impossible! But now we produly say that we are not just the market leaders but also a trend setter!

On a serious note, we have been able to ease customer's search for healthier alternatives. Grabbing a glass of fresh juice or lip-smacking fruit shakes or an absolutely fresh & crunchy salads is just few minuntes away from almost major part of the city for many health enthusiasts.

We have always taken care of the Indian palate and while making a healthy range, we have never compromised on taste and this is why it is loved by the health enthusiasts tribe.